![]() ![]() ![]() Fellow Twitch streamers made reaction content and jokes out of her video mega-popular creator Ethan Klein of h3h3Productions streamed a segment where he played “Chestnuts Roasting on an Open Fire” over Blaire’s video, giggling and covering his face throughout. And the fact that it is, is exhausting.”Ībove all, it was men-online and off-who had not been deepfaked who seemed determined to decide what was a proper way to react.īlaire’s impassioned plea-the closest she could get to sitting in a room with thousands of people to let them absorb her presence as a person hurting-prompted some critics to double down. “It should not be part of my job to be harassed, to see pictures of me ‘nude’ spread around … It shouldn’t be a part of my job. “It should not be a part of my job to have to pay money to get this stuff taken down,” she said. ![]() “This is what pain looks like,” she repeated in the video, crying openly. In an attempt to show viewers the impact these deepfakes had on her, a real person, she did a very human thing: She got on Twitch and streamed herself, red-faced and vulnerable. “The most tepid take on all this is like, ‘Hey, consent is important,’” she says, “and there are still people that will argue that.” Instead, sexualized images were created without her knowledge. Although Blaire is pro-sex work, this is not something she’s opted to do. Some streamers choose to have OnlyFans accounts, where they have the power to decide what gets posted and profit from it. For Blaire, efforts to defend herself led to more harassment. Talking about how it felt to be deepfaked came with the unfortunate by-product of adding fuel to the fire. There seemed to be an unspoken understanding between them: damned if you do, damned if you don’t. Other streamers who’d been targeted remained quiet. Streamers watch as their personal and professional brands are polluted through a proliferation of explicit content created without their knowledge or consent. Friends and family don’t always have the online literacy to understand that the media has been falsified. Repeated harassment with these videos or images can be traumatizing. Victims are harassed with explicit video and images made in their semblance, an experience some liken to assault. It’s not enough that some viewers can tell the media is fake. ![]() Ewing had lit a match, and the fire was running wild.ĭeepfakes are powerful tools for spreading disinformation, but they can also have a long-term effect on people’s perceptions. It took mere hours for some viewers to spread screenshots of the site, and then of the deepfakes themselves. To make matters worse, he’d exposed the existence of those deepfakes to countless thousands of people Ewing has more than 300,000 followers on Twitch alone. She made Ewing and his wife a wedding cake. Blaire and Ewing occasionally streamed together. These were Ewing’s colleagues and, in some cases, friends. The images themselves first came to the internet’s attention on January 26, when viewers of Brandon “Atrioc” Ewing’s Twitch stream spotted a website on his screen that contained nonconsensual deepfake pornography he’d bought that depicted popular streamers, like Blaire, Pokimane, and Maya Higa. ![]()
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